The Information Commissioner’s Office (ICO) has fined two companies a total of £ 330,000 for bulk sending annoying text messages during the Covid-19 pandemic.
West Sussex-based Leads Works Ltd received a £ 250,000 fine and a letter of enforcement ordering it to stop sending illegal direct marketing messages after the company ran for more than £ 250,000 between May 16, 2020 and May 16, 2020 Sent 2.6 million annoying text messages to customers without their valid consent June 26, 2020. The messages led to over 10,000 complaints at the ICO.
Valca Vehicle Ltd, a Manchester-based company that specializes in lead generation of financial products, has been fined £ 80,000 by the ICO after it was found to have read more than 95,000 text messages without permission from June to July 2020 the recipient had sent. The messages, which were addressed to those whose finances have been affected by the pandemic, have been described by the ICO investigator as an “attempt to take advantage of people who may be financially at risk due to the health crisis.”